LinkedIn isn’t just a site to list your resume and hope that maybe a recruiter will contact you about a job. As the largest professional networking site out there, there is a lot of opportunity and leverage to utilize it, possibly even in ways you may not ever even considered.
Professional Experience. Be sure that your professional experience is complete. Also, you do not want this section to match your resume verbatim. Feel free to add more detail and speak in the first person here. LinkedIn has become the space for us to write our bios and share the most about professional selves.
Building Your Personal Brand…Building a personal brand takes authenticity. It is impossible to build one by being someone else. So, what is it that you’re passionate about? Is there something that you want to be known for? When considering this, it is also important to think about what type of job you’re seeking and how this can factor together.